Foster a metric, a way to get your team involved
Engaging your team and getting them to share your enthusiasm for Web Analytics can be quite a challenge. Probably it won’t be easy for them to use the Web Analytics tool deployed within your organization or to leverage their analytics skills into the appropriate procedures (WA data can be tricky).
Although it’s a big help to have a web analytics champion (If you are reading this that’s probably you!) in the team to share his(her) knowledge and speed up the learning process of his(her) workmates, it’s probably that part or most of your team would be quite apathetic or simply put just not feeling it!
How do you get Web Analytics into the workflow?
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A few slides on KPIs
This is a presentation I did last year at Practitioner Web Analytics Lisbon.
Acknowledgments:
Avinash Kaushik for several inspiring posts on his blog.
Eric Peterson and his thorough reviews of KPIs on his green book.
Vincent Kermorgant and Ilkka Manninen for their Nokia paper.
Are you interested in Online Market? Think Barcelona, Think IMC
Have you been to Barcelona lately? Now you have a great excuse to visit IMC Barcelona 2009 (Internet Marketing Conference) .
It’s a 2 day event. The first been a workshop by Pere Rovira which definitely is becoming the most mediatic web analyst in Spain with guest appearances at almost all local conferences. This time around instead of a keynote the program offers us a workshop which in my opinion are always a lot more fun.
Second day you have to separate tracks, one in English and the other in Spanish, covering CPC campaigns optimization, online reputation management, PR in the times of 2.0, Customer analysis and data mining (I’m looking forward to this one) and lot more.
If you like what you read, check their website.
Why Adobe bought Omniture? Making sense where it seems to be none
Hello and sorry for this long long pause on the blog…
I have several post drafts but nothing so scooping as Adobe’s acquisition of Omniture.
You probably have read all about the deal on several financial, technology and web analytic blogs and sites (Forrester, WADemystified)
Yet I would still like to share with you 3 thoughts:
1) This past January WPP investes $25 million on Omniture at $8.76 per share, yesterday Adobe commenced a tender offer to acquire all of the outstanding common stock of Omniture for $21.50 per share in cash. Bravo for WPP that bought cheap and would sell at a nice price!
2) 2 weeks ago Adobe acquired a Business Content Management provider/company (BusinessCatalyst). On their website we can find the following product offer:
Build and manage their website
Write a blog and build a forum
Run an online shop and accept payments
Create email marketing campaigns
Build a customer database
Analyze and improve results
Can you see synergy with Omniture product suite? So, within the next 12 months I can see Adobe empowering BusinessCatalyst with FLASH/FLEX/AIR technologies and Omniture suite and reaching their clientes and partners with a SaaS offer.
3) Quite a long shot, but Adobe tried out the ads business with their Ads for pdf initiative. Their beta test program with selected publishers ended this past march. I have no news about the outcome of this experiment. But in case Adobe still is considering some kind of adnetwork/adserving related business I can certainly see some advantages on having privileged access to Omniture’s product suite.
What do you think?
Google adwords keyword bidding explained
A couple of months ago Google released a video on youtube in which its chief economist explains in the best way I have seen how Google adwords bidding system (ad quality, adRank, offered bid, paid cpc).
Here is the video.