Advanced Web Metrics 2nd edition
More than a year ago I wrote about Advanced Web Metrics with Google Analytics 1st Edition. Brian’s book and Justin’s ebook are for me the best two references on Google Analytics available.
The book’s 1st edition has done good and this has given Brian an opportunity to cover GA’s API and cousin application Google Website Optimizer.
I review my original rating from 3.5 to 4 stars 
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I contacted Brian to see if he could give a keynote at Practitioner Web Analytics 2010. He excused himself for personal reasons but he gave us 4 copies of his book that will be giving away as the registration period moves on.
You can read more about winning an Advanced Web Metrics 2nd Ed. copy here.
I think Brian’s book is the best reference for those who want to implement Google Analytics, which is now 90% of the Web Analytics world now
Jacques Warren
17 Mar 10 at 12:23 pm
Jacques, I totally agree. Brian’s book should be in your bookshelf specially if you do a lot of work with GA. Together with Justin’s shortcuts ebook are my top references for GA.
See you in Madrid!
Andrés Flores
22 Mar 10 at 2:17 pm