webanalytics.cl

Don’t expect too much… and you won’t be disappointed

Although I enjoy reading Avinash Kaushik’s blog and find his videos and presentations on Google Analytics quite interesting I didn’t like the book all the way.

Even so, if you are new to Web Analytics and this is going to be your first book I think you’ll find it quite helpful. But if you haven’t get your hands on a copy yet, please consider Eric Peterson’s Web Analytics Demystified which in my opinion accounts for a better framework to develop your Web Analytics skills.

The monthly tasks plan described in the book can be a very good way to order your mind and avoid getting lost between all data, reports and daily requests almost all web analysts have to deal with.