webanalytics.cl

Australian egovernment resource centre prepared a quite complete document on implementing and getting the most out of web analytics in order to optimize your online presence. 

I really like the document that can either be read in html or pdf. Although the document was prepared in September 2006 the scope of contents covers most of the subjects a newcomer to Web Analytics must deal with.

If you haven’t read any corner stone book for your Web Analytics practice so far and have been looking for good contents online I definitely recommend it.

And once you are there you can also look at the other guides they have compiled.

This post will be valuable to you if:

1) You use Google Analytics and sometime call pagetracker._trackPageview(’/your_argument’);

and

2) Have you noticed in your webmaster tools reports that googlebot is indexing URLs /your_argument and reporting a not found error.

3) If you were looking for an explanation to the trackpageview error in webmaster tools.

At this point you might be wondering why googlebot looks within javascript tag and follows what seems to be a URL formatted string. Frankly, I don’t have an answer to that. I guess it has to do with googlebot trying to get the most content out of every page.

Normally you would assume that broken links and not found contents could hurt your positioning and you’ll try to fix this situation. Besides you don’t want to have broken links in your site. The problem here is that there are no real links to fix.

I’m not sure that this actually will affect your positioning but if you’re a perfectionist and will like to fix this, here is what you can do:

1) When using trackPageview with argument use a preceding directory, for example /tag. The call will look something like this pagetracker._trackPageview(’/tag/your_argument’);

2) Include and exclusion rule for /tag directory in robots.txt. Here is how.

Although I regularly call tracpageview with arguments I haven’t recieved call from all my customer asking for the not found error in webmaster tool, that makes me think that if the argument string is not formated as URL the problem doesn’t happen so that might be another way to go.

Are you having this problem?

Is this what you were looking for?

Does this post helps you?

I would appreciate your feedback.

Digital Inspiration, posted a couple of day ago on some new reports from Google Analytics that appear to be a new feature that will enable adsense publisher to understand and track the success and revenue of their ad placements.

What will be publisher getting?

1. Number of clicks on AdSense ads for any given web page.

2. AdSense revenue generated per page.

3. You’ll get CTR and CPM for individual pages – this is awesome to understand the performance of each placement!

4. "Top AdSense Referrers" – which will tell wich sites referred visitors that generated more Adsense revenue.

Let’s hope Google rolls-out this one really soon!