Archive for January, 2010
Foster a metric, a way to get your team involved
Engaging your team and getting them to share your enthusiasm for Web Analytics can be quite a challenge. Probably it won’t be easy for them to use the Web Analytics tool deployed within your organization or to leverage their analytics skills into the appropriate procedures (WA data can be tricky).
Although it’s a big help to have a web analytics champion (If you are reading this that’s probably you!) in the team to share his(her) knowledge and speed up the learning process of his(her) workmates, it’s probably that part or most of your team would be quite apathetic or simply put just not feeling it!
How do you get Web Analytics into the workflow?
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A few slides on KPIs
This is a presentation I did last year at Practitioner Web Analytics Lisbon.
Acknowledgments:
Avinash Kaushik for several inspiring posts on his blog.
Eric Peterson and his thorough reviews of KPIs on his green book.
Vincent Kermorgant and Ilkka Manninen for their Nokia paper.