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A few days ago Adobe announced their Creative Suite 5 product and among the new features there is an integration with Omniture’s SiteCatalyst tracking and Test & Target optimization services.

Is this the beginning of a game-changing integration? Somehow I don’t see it.

How does these features benefit Omniture’s corporate customers? Are they going to buy CS5 to ease up the workflow?

Probably not.

In my opinion the ones who benefit are agencies (remember the wpp-omniture deal). Making easier for them to track everything on increasingly more common RIA pieces and allowing for live optimization features with Test & Target.

Sorry, this entry is only available in Español.

I have been involved with the Practitioner Web Analytics organizing committee since last November, working with Luz and Jaume to put together the 3rd edition of this conference.

This year, after succeeding in Barcelona and Lisbon, we’re moving the show to Madrid.

A few of the highlights for #PWA2010 (we’re using this hashtag on Twitter) are:

• We are happy, and also proud, to have Akin Arikan, Dennis Mortensen and Jacques Warren take the time on their busy agendas and fly all the way from US and Canada to join a line-up of great local speakers.
• Aurelie Pols now living in Madrid will also be presenting on Web Analytics Strategy from her own vision and experience plus her knowledge of the European market.
• Ana Alvarez and Ester Pallares will dissect websites on a conversion clinic open for attendees submissions.  Nothing better than receiving free advice from two of the best experts in the field of conversion optimization.
• Additionally this year’s PWA will include business cases by British Airways, Sol Melia (Xperience Consulting), Vocento, UAB, WeeWorld and more to come.

You can see the conference’s schedule here.

We decided to offer an extra competitive price for the 2 day conference pass which is now selling with Early Bird discount at 632.20 euros. We truly believe this conference is a great alternative if you’re anywhere within low-cost flying range of Spain (that’s most of Europe) and you work in digital marketing or web analytics.

Early Birds will be on sale till April 12th (or till we run out, originally 70 early tickets were available).

I hope to see some of you there. And if you come please say hi!

Special thanks to our sponsors: Unica, netsuus, Amiando, and Experian CheetahMail.

March’s Conversion Thursday covered a great subject, how to design a great dashboard. Pere Rovira and Daniel Rodriguez prepared some great slides and there was a fair amount of attendees.

What I missed the most? Dialogue, conversation, questions…

Is great to hear it from the experts but is even better if the conversation covers a wider range of experiences, overall that’s one area the CT’s have failed to convey.

You can take a look at the slides here.

Two other things I missed yesterday were:

1. Clear examples of data visualizations misuses. How many times I have seen a pie chart where bars were the right choice or the abuse of stacked bars or areas when there is a need to compare the evolution of each series along with the total and not only the contribution of each part.
2. A visual example of data-ink ratio. This concept is truly great and although Dani warned us about Excel and other software that on the first iteration does nothing for the data-ink ratio figure, I think a clear visual example could have delivered the message even better.

Below you can see an example on how data-ink ratio is improved. Going from the lowest data-ink ration on the upper-left corner to the highest in the lower-right.

I hope everyone can apply some of the concepts presented to improve or to create their perfect dashboard.

Engaging your team and getting them to share your enthusiasm for Web Analytics can be quite a challenge. Probably it won’t be easy for them to use the Web Analytics tool  deployed within your organization or to leverage their analytics skills into the appropriate procedures (WA data can be tricky).

Although it’s a big help to have a web analytics champion (If you are reading this that’s probably you!) in the team to share his(her) knowledge and speed up the learning process of his(her) workmates, it’s probably that part or most of your team would be quite apathetic or simply put just not feeling it!

How do you get Web Analytics into the workflow?
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