Archive for the ‘reports’ tag
Google Analytics adds new Enterprise-Class features to its reports
Google Analytics does it again! One year after rocking at Washington emetrics Summit 2007 with Insite Search Reports and Event Tracking, this year at the same event Avinash unveils Custom Reports, Advanced Segmentation, Motion Charts, Account Management Dashboard, Adsense Integrated Reporting (private beta) and a DATA API (private beta).
During the past months I have been able to beta test these features… and they are awesome.
Probably the one that dazzle me the most at first was Motion Charts… after all it uses the same graphics engine that runs one of the most jaw-dropping TED’s talks. But the one that I have used the most is the Advanced Segmentation with it you can basically generate on-the-fly visit segments (like creating a new profile that is applied to your previous traffic). I know… almost to good to be true…
Actually with these features Google Analytics keeps the lead of the web analytics industry as the best featured free product still over some paid solutions.