webanalytics.cl

Last week I travel from Barcelona to Santo Domingo (Dominican Republic) to teach a two day Seminar on Google Analytics at UNIBE. Along came Enric, the best partner I could have for this event. The seminar went great because everyone involved on the organization gave their best effort and mainly because we had the luck of having a great audience (approximately 30 people) that shared with us their incredible energy and motivation.

The first day we covered some general concepts of web analytics and how to use Google Analytics reports. In the afternoon Santiago Andrigo, Adwords Product Specialist for LATAM, join us via video conference and explain the importance of developing a well planned Adwords campaign and some highlights on how Google Analytics helps us achieve this. Finally the first day finished with a Bonus Track, a workshop on how to increase your conversion rates with Google Website Optimizer.
Later that evening some of the seminar attendees, hosts and us gathered for the first WAW (Web Analytics Wednesday) in Santo Domingo, maybe even the first in the Caribbean.

We enjoy some local beer, Presidente and Ambar, and discuss local Internet development, personal projects and web analytics.
 

The second day was the turn to go deep into Google Analytics tagging, account configuration, profiles, filters and goals.
The day finished with session on Persuabilidad by David Boronat, CEO of Multiplica.
 

I will like to thank Victor and Yanina from Certifica/BlueFreeway Caribbean, Fabricio, Benjamin and the rest of Unibe team and all the attendees for contributing to a great course atmosphere and providing the best possible logistics and hosting. Thanks!